THE HAPPIEST PLACE ON EARTHS
Gen Sasaki and Keiichi Miyagawa
“The Happiest Place on Earth” is a video piece produced by Gen Sasaki and Keiichi Miyagawa. In this work the advertising slogan of Disneyland "The Happiest Place on Earth" was translated into various languages.
During World War 2, Germany, USA and Japan studied method of propaganda energetically. Wartime propaganda studies in America turned into mass communication studies. After the war, a number of Japanese scholars who had been involved with wartime propaganda began to say that propaganda was mass communication. The discursive structures supporting propaganda and mass communication, advertising slogan are progressively linked with each other (e.g. “The land of paradise”: slogan of Japanese imperial government in 1932).